Ralph Houston sees
research as a critical contributor to the business success of
professional service firms in 2 ways:
- It is important that the most up-to-date findings on client
satisfaction from all business sectors are reviewed and analysed
for their likely significance to the world of professional
service. Ralph Houston does this.
- For many professional service firms marketing and client
satisfaction research is a confusing and unproductive arena. However,
it is clear that some new entrants to legal, consulting and
advisory service markets are significant players who earned
their strong reputations in openly aggressive sectors where
market and customer knowledge has always been deemed paramount.
The need for all professional service entities to adopt similar
disciplines will be essential and Ralph Houston helps professional
service organisations structure their approach to building research
activities that :
- keep existing clients loyal to their firm;
- focus on profitable services instead of wasting
resources elsewhere;
- identify new business opportunities.
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| Ralph Houston helps firms refocus their
business by adopting a research-backed, strategic approach
to marketing. The research facility is backed by a consultation
service to help law firms translate the findings into well-founded
decisions and readily implemented plans for the future. |
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